KaufmanKramer.com Gets a Facelift

by on Feb.25, 2008, under General

Chris and I finished the new web site design this past weekend and I thought that it would be cool to note some of the changes.

Old Site

New Site

Our new site design incorporates a much larger design space then our previous site design. We’ve simplified the navigation and made a clear distinction as to where to find our portfolios, client feedback, and services.

We were also able to relaunch our portfolio with an additional 11 albums that showcase our new theme, “Share your Story”.

Here are some shots from our new albums:

Artistic and Architecture additions:

Some of the new additions and retouches to our couples:

Hope you like the new look, and we look forward to posting more in the next few weeks!

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A Quick Look at HDR

by on Feb.25, 2008, under General

Chris and I were working on some new portfolio additions this past weekend and we got started on a conversation about how specific photographers have a certain “look”. Being a young company, we really had to think about how to describe what Kaufman Kramer photography’s look is and what we want it to become. One area of photography that has been of great interest to Chris and myself is High Dynamic Range (HDR) photography. (A look we go for often) The concept of HDR is when we combine multiple exposures of the same photograph in order to bring out not only the midtones, but the highlights and shadows as well. I found this cool video online that shows a bunch of before and after HDR images. I think it does a good job of illustrating the concept.

Notice the detail recovery and how stylized an image can become once everything is properly exposed. Very cool stuff.

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